The man who put paid to the paper cheque
By: By Andrew Ward, FT.com site
Published: Dec 13, 2005
It did not, at the time, look like the start of a successful business career. Pete Kight, a 23-year-old college drop-out, pulled his blue Ford Cougar into the driveway of his grandmother's house in Columbus, Ohio, and started unloading a rented trailer filled with his possessions.
The year was 1981 and Mr Kight had recently left his job as a fitness centre manager in Texas. "I remember exactly how much money I had to my name that day because it was such a memorable number: $777," he recalls.
With no job, no degree and few assets, Mr Kight's prospects looked dim. But what he did have was a promising business idea and a rent-free space in which to develop it.
"My grandmother offered me her basement as an office," he explains. "I used my [late] grandfather's wooden work bench as a desk surrounded by his old fishing tackle."
The low-tech surroundings contrasted with the futuristic concept he planned to commercialise: an electronic bill payment system to replace the paper cheque.
Twenty-four years later, Mr Kight's company, CheckFree, is the world's largest provider of electronic bill processing services, with annual revenues of $758m and a market value of $4.3bn.
Now headquartered on a leafy, sprawling campus near Atlanta, Georgia, CheckFree provides the technology used by growing numbers of US consumers to pay everything from utility bills to store cards over the internet. Of the 12bn electronic payments made in the US last year, CheckFree was involved in more than two-thirds of them.
"We are helping take paper out of financial services," says Mr Kight. "The industry is moving too fast for paper to keep up. It is no longer good enough to have to wait three days for a cheque to clear."
Mr Kight got the idea for CheckFree during his time managing fitness centres when he noticed how customers were deterred by the hefty one-off cost of annual membership.
To solve the problem, he introduced more manageable monthly fees processed by software he designed for the fitness centre computer. "It had such a transformational impact on cashflow and profitability that I saw it had wider applications," he says.
Spurred on by a long-held ambition to run his own business, Mr Kight set out to turn his innovative payment system into a commercial product that could be marketed to health clubs throughout the country.
Before he could do anything, however, he had to find himself a computer – no small challenge in 1981 for a man worth less than $1,000. To overcome the obstacle, Mr Kight struck a deal with a property management company in Columbus. In return for setting up a paperless payment system for tenants, the company allowed him to use the office computer at night. "I spent the day going from door to door signing up tenants and spent the night working on the computer with a software programmer I had hired," he recalls.
Gradually, as CheckFree began to attract customers, the business outgrew his grandmother's basement and the property company's sales office. Mr Kight approached venture capital firms for funding but, with the technology boom of the 1990s still more than a decade away, they showed little understanding of his product and still less interest in investing in it. A consortium of Columbus-based insurers showed more foresight, stumping up the $3m needed to turn CheckFree into a serious business.
The company's first big breakthrough came when Mr Kight spotted Jeff Wilkins, president of Columbus-based CompuServe, one of the earliest pioneers of online services, as they boarded an aircraft. "He was sat in first class and I was in coach," recalls Mr Kight. "I stopped in the aisle to introduced myself and tell him about CheckFree. People were trying to squeeze past with their bags. He could have told me to go away but fortunately he was interested."
Soon after the chance meeting, CheckFree began collecting monthly fees from CompuServe subscribers. Not everyone, however, was as enthusiastic about electronic billing. The banking industry, whose co-operation was crucial to a truly paperless billing system, initially showed little interest.
"I called hundreds of banks and every one said: 'You can't do this. The consumer will not pay this way,' " recalls Mr Kight. "Yet consumers were calling us and saying: 'Hey, I want to pay my other bills like my CompuServe bill.' "
CheckFree set out to prove the sceptics wrong by establishing its own online payment website through which consumers could pay any household bill. In those cases where billers were not equipped to receive electronic payments, CheckFree would write paper cheques on behalf of its customers.
As the volume of payments being made through CheckFree increased, banks and billers were forced to reconsider their attitudes. "American Express had always said 'no, no, never, never'," recalls Mr Kight. "But after several months of turning up at their offices every day with three large trays of cheques they agreed to develop an electronic payment system with us."
By the mid-1990s, as internet usage took off, banks and billers were rushing to embrace electronic payments. This achievement of critical mass caused a change in CheckFree's business model. Instead of marketing directly to consumers, the company began striking partnerships with banks to provide bill payment services through their websites. Today, its customers include Bank of America, SunTrust and Wachovia.
By joining forces with banks, CheckFree gave itself much greater reach and cloaked its technology with the credibility of trusted financial institutions. Today, most electronic bills in the US are received and paid through bank websites.
"Lots of companies tried creating bill payment portals – Yahoo, Microsoft, the Post Office," says Randy McCoy, CheckFree's chief technology officer. "But consumers are leery about who they trust with their money online. Banks still have the highest level of trust."
Once e-billing achieved a reasonable scale, its advantages became clear. On average, the cost to a biller of submitting a paper bill, including printing, postage and labour, is $1.10 per bill, according to Gartner Group. Electronic billing reduces this cost by half.
Already 31 per cent of US households pay some bills online and the proportion is forecast to reach 52 per cent by 2010, according to Forrester Research.
CheckFree faces two main threats to its dominance of the market. One is the handful of direct competitors, such as Metavante, that offer similar e-payment services at slightly lower prices. The second, and potentially most troubling, is the ability of banks to develop their own technology. Citigroup and Wells Fargo are among those that have chosen the in-house option.
However, the company's customer base has so far suffered little erosion and its growth is strong. Revenues have risen by more than 75 per cent since 2001 and net profits quadrupled to nearly $47m last year – though it will take a long time to recoup the $1.1bn of losses accumulated since 1981.
As the pace of growth in electronic payments gradually slows, CheckFree is seeking fresh sources of growth. The company is developing portfolio management software for investment companies and back office software for banks.
Overseas expansion has been limited by the scale of opportunity that remains in the US and the differences in other countries' bill payment systems. However, the company is starting to become more adventurous outside the US, with two recent acquisitions and a joint-venture in the UK.
Checkfree may have become almost part of the financial establishment but Mr Kight has not stopped pushing for innovation. One of the company's greatest opportunities, he says, is the potential to combine bill payment, banking and portfolio management software into an integrated financial management package for households.
"I have the technology to do that today," he says. "The question is whether the investment services industry and the banks are ready."
HOW CHECKFREE BROUGHT THE MONEY ONLINE
1981
■ Pete Kight was a college drop-out whose only assets were $777 of cash and a blue Ford Cougar motorcar.
■ Mr Kight ran the company single-handedly from the basement of his grandmother's home.
■ CheckFree shared a computer with a local property company – but only had access to it at night.
■ CheckFree served a handful of fitness clubs and an apartment rental company.
2005
■ CheckFree is valued at $4.3bn, with Mr Kight's 5 per cent stake worth $215,000. His salary last year was $1.9m.
■ CheckFree employs 3,000 people around the world. Its sprawling headquarters are near Atlanta, Georgia.
■ The company's data centre, one of the biggest of its kind, handles more than 1,000 transactions a minute.
■ With 1,500 or more customers it serves many of the world's largest financial institutions.
Copyright © Financial Times group
COMMENT & ANALYSIS: Corrections
Financial Times
Published: Dec 19, 2005
* An article on December 16 said that Wm Morrison, the supermarket chain, had taken on more than 40 ex-prisoners. This should have read Morrison, the utilties contractor.
* An article on December 14 gave an incorrect figure for the value of Pete Kight's 5 per cent stake in Checkfree, the electronic bill payment provider. The correct figure is $215m.
© Copyright The Financial Times Ltd
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